The brief variation: When Marie Antoinette stated, «Let them consufuck moms near me meal,» it would likely are because she ended up being hogging all Michel et Augustin snacks for by herself. Childhood friends Michel and Augustin found in secondary school, and, once they discovered their person 9-to-5 tasks become unfulfilling, they began a cookie business with a foundation in French pastry. Quickly forward 13 years, in addition to two buddies have actually practices in France and ny and are generally attracting worldwide employing snacks, pastries, yogurts, mousses, as well as other desserts made with simple, pronounceable ingredients. The duo also instructs aspiring bakers that perfecting the skill of French pastry is actually attainable through their cookbooks and interactive available residence courses. Michel and Augustin’s fantasy is easy: to really make the globe look and bond over a shared passion for desserts.
The storyline of Michel et Augustin began merely enough. Two men started palling around in middle school and turned into good friends. But, just like lots of teenage relationships, the 2 parted techniques after graduation to follow their particular routes.
Michel found himself working in finance in ny, and Augustin had been in marketing for Air France. But both soon became disillusioned aided by the 9-to-5 grind in the business world. They reconnected and the duo devised a wild decide to find out all 1,263 bakeries in France and develop the basics of a confectioneries the united states had to offer. They published a manuscript about it â their own basic collaboration!
After completing their particular quest, in 2004, Michel and Augustin aproned-up and place out on a new adventure: baking in Augustin’s cooking area. Their mission was to create a line of snacks and other sweets created using 100% natural ingredients and really love. And, after tirelessly testing and tasting a lot more than 300 meals, their unique basic mixture came to be: the little round butter cookie. Michel et Augustin was born!
The two discovered quick success, plus they still innovate more tasty creations, for example a decadent natural yogurt in a container, that was uncovered only once Michel and Augustin knew their prized cow could develop significantly more than butter. They sell their products or services with the trademark «kookiness» and the happiness they infuse into their yummy treats.
Dispersing a Love for French Pastry round the World
Michel et Augustin is about more than simply producing a delicious cookie. The company is actually bent on drawing from France’s rich cooking background generate masterful desserts.
«it isn’t almost snacks â it’s about a passion for French pastry,» stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. «Almost everything we make is related to French pastry techniques. We now have an extremely strong relationship with pastry making as a business enterprise.»
But Lily told all of us an affinity for and mastery of French pastry isn’t only reserved your product builders (they call them the «recipe team») at Michel et Augustin. An element of the organization’s kooky society is revealing the enthusiasm and expertise of pastry making therefore every person in the group, in France and Brooklyn, can train getting a French pastry chef and make the national examination (usually a «C.A.P.»). Because of this, everyone can be involved in innovating brand new quality recipes and speak knowledgeably with enthusiasts, customers, and consumers.
«once weekly in France and when monthly in ny, all of our Banana Farm («office») becomes a pastry class in which our company is going through a traditional program of French pastry and training for the certification,» she mentioned. «no matter if you’re a web site developer or perhaps in income â the ability is actually motivated for every.»
Though Michel et Augustin provides a expansive line in France, the business sticks into the exact same principles and maxims of development regarding items.
«finished . all our items have commonly is a real focus on style in order to the components,» Lily mentioned. «We focus on the high quality and comfort of the ingredients, and attempt to keep carefully the ingredient record as pronounceable as possible.»
This results not just in a tasty decadence, but additionally a goody it is possible to be ok with eating with your someone special.
An accumulation of Treats excellent for Sharing together with your Sweetheart
Thereis just one thing about discussing sweets that begins your day appropriate or finishes an ideal day. And Michel et Augustin’s projects had been meant for simply such occasions.
«It really is a minute of indulgence after a romantic date,» Lily stated. «its delicious making with clean components, and that helps make the moment that much much better. It feels very good to indulge.»
With the amount of worthy goodies to choose from, there’s no need to pick just one. While there are lots of more solutions in France â from candy mousse to decadent yogurts and, naturally, one-of-a-kind snacks â there are many solutions in the usa as well.
Lily had been fast to advise the most perfect treats supply to or take pleasure in thereupon significant other.
«the best-selling cookie is all of our 4-Cookie Squares,» she mentioned. «they truly are like small square tarts, also come in three tastes, and can end up being very effortlessly shared. We also have Cookie Buttons, which have been hazelnut candy processor snacks with hazelnut ganache around. They come in packs of two â one for me, one for you!»
For lovers exactly who love their unique morning ritual with each other, Lily told us Puff Palmiers are a gorgeous a.m. option.
«they have been puff pastry and taste like Elephant Ears,» she mentioned. «They’re awesome light and flaky and ideal for revealing over breakfast with coffee or at beverage time.»
Whether both you and your honey tend to be chocoholics or appreciate the sensitive butteriness of caramel (or everything in between), Michel et Augustin features a worthwhile treat for revealing (or sneaking down with for your own clandestine cookie affair).
Get Involved during the Banana Farm
Michel et Augustin’s viewpoint is the fact that pleasure of sweets is in the posting. So it should be no surprise area involvement is a large area of the organizations business purpose. Most people are welcomed to avoid in and chat (and flavor snacks) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began at very start for the business and it is section of its key. And Lily mentioned this approach is exemplified from inside the organization’s available houses.
«immediately, Michel and Augustin opened the doorways of these apartment to next-door neighbors, friends, consumers, and passersby, for those to provide all of them feedback, to taste snacks, to taste new meals they certainly were testing, and to hang out with them and mention what they were performing,» she said. «It’s something that’s vital to us today.»
Start residence from the Banana Farm occurs regarding the very first Thursday of each thirty days in France and nyc. Lily told you these occasions provide a means when it comes down to organization provide back to the city by instructing all of them regarding background and strategies of French pastry.
«We invite everyone, household, friends, customers, and consumers in the future share dishes,» she mentioned. «We perform flavor exams, focus groups, and perform games. It is an actual community occasion.»
It’s not only enjoyable and tummy-pleasing to wait, but if you lack a cookie companion, imagine all the other treat aficionados you could fulfill at Banana Farm. After all, if someone wants Michel et Augustin addresses, you know they’ve got good style, and you should have one thing to connect more than.
Michel et Augustin: focused on Random Acts of Kookiness
In real Michel and Augustin form, the duo started a Random Acts of Kookiness step to motivate and excite the general public. From a tribute to Michael Jackson into cookie rectangular event in addition to their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they do. You can find precisely why their unique treats are very addictive â they are made with 100% natural ingredients and great vibes.
Up subsequent the business is a fresh cookbook whose goal is to assist US audience and others overcome the intimidation connected with French pastry.
«We’re producing a French pastry cookbook when it comes to me, and it is about having fun with these hard quality recipes,» Lily stated. «we are breaking it down and saying it can be done. If we can, everyone can, and we also’re discussing all of our development.»
Michel et Augustin normally seeking to launch the famous candy mousse in the US.
«Our dream for the candy mousse is seduce The united states’s tastebuds.»
And, after tasting their snacks also snacks, the united states is actually without doubt in for an extended relationship thereupon mousse.